Marketing Specialist (Outreach)

What We’re Looking For

• 2–4 years of experience in B2B marketing, demand generation or sales development
• Hands-on experience with HubSpot (lists, sequences, workflows, contact management)
• Hands-on experience with Apollo (prospecting, filters, enrichment, exports)
• Strong command of LinkedIn for prospecting and outreach (Sales Navigator is a plus)
• Proven experience building and segmenting distribution lists
• Excellent written English. You’ll write directly to US decision-makers. Spoken English at a conversational level is enough.
• Organized and detail-oriented, comfortable working with data and spreadsheets
• Self-managed and reliable in a remote, async environment

What You’ll Do

• Build, segment and maintain distribution lists for outbound campaigns
• Source and enrich contacts in Apollo, then sync and organize them in HubSpot
• Set up and run email and LinkedIn outreach sequences
• Write clear, persuasive outreach copy in English: emails, LinkedIn messages and short posts
• Keep HubSpot clean, including properties, lists, lifecycle stages and deduplication
• Track campaign performance (open, reply and meeting rates) and suggest improvements
• Work closely with sales to refine targeting and messaging

Nice to Have

• Experience marketing B2B services, especially software, tech or consulting
• Familiarity with cold email deliverability best practices
• Basic reporting or dashboard skills