JO-202568: Amazon Marketplace Specialist (FBM)

Reports To:E-Commerce/Project Manager / CEO

Role Overview

TheAmazon Marketplace Specialist (FBM)is responsible for theend-to-end management, optimization, and growth of the company’s Amazon Seller Central account operating under the Fulfilled by Merchant (FBM) model.

This role ensures smoothmarketplace operations, order fulfillment coordination, product visibility, advertising optimization, and revenue growthwhile maintaining compliance with Amazon’s policies and performance standards.

The specialist will manage theentire Amazon FBM lifecycle, fromaccount setup, product listing, inventory coordination, order management, shipping workflow, customer service, advertising campaigns, analytics, and growth strategy.

Key Responsibilities

1. Amazon Seller Central Account Management

• Manage and maintain the company’sAmazon Seller Central account.

• Ensure compliance with Amazon marketplace policies and standards.

• Monitor and maintain healthyAccount Health Metrics, including:

  • Order Defect Rate (ODR)

  • Late Shipment Rate

  • Pre-Fulfillment Cancellation Rate

• Manageperformance notifications, policy updates, and account alerts.

• Handlecase management, escalation, and account reinstatement processesif needed.

2. Product Listing & Catalog Optimization

• Create, upload, and manageproduct listings in Amazon Seller Central.

• Optimize listings usingAmazon SEO best practices, including:

  • Keyword optimization

  • Title structure

  • Bullet points

  • Product descriptions

• ManageA+ Content and enhanced brand content.

• Upload and maintainproduct images, infographics, and multimedia assets.

• Manageproduct variations (size, color, bundles).

• Conductkeyword researchto improve organic rankings.

3. Pricing & Competitive Strategy

• Monitor competitor listings and market trends.

• Implementdynamic pricing strategies.

• Manage promotional campaigns such as:

  • Coupons

  • Lightning Deals

  • Seasonal discounts

• Ensure compliance withAmazon Fair Pricing Policy.

4. FBM Order Processing & Fulfillment

• Monitor incoming orders inSeller Central.

• Coordinate withwarehouse and logistics partnersto ensure timely fulfillment.

• Generate and manageshipping labels and shipment confirmations.

• Ensure compliance withAmazon shipping SLAs.

• Track shipments and resolve delivery issues.

5. Inventory Management

• Maintain accurate inventory levels across all listings.

• Preventstock-outs or oversellingby coordinating with supply chain teams.

• Forecast demand based on sales trends and seasonality.

• Update inventory quantities regularly.

6. Customer Service Management

• Manage customer communication viaAmazon Buyer-Seller Messaging.

• Respond to inquiries withinAmazon’s 24-hour response requirement.

• Handlerefunds, returns, replacements, and complaints.

• Maintain highcustomer satisfaction ratings and seller feedback.

7. Returns & Refund Processing

• Process return requests according toAmazon return policies.

• Coordinate with warehouse teams on returned inventory.

• Analyze return trends and recommend improvements.

8. Amazon Advertising (PPC Management)

• Plan, launch, and manageAmazon PPC campaigns, including:

  • Sponsored Products

  • Sponsored Brands

  • Sponsored Display

• Monitor campaign performance metrics such as:

  • ACOS

  • ROAS

  • CTR

  • Conversion Rate

• Optimize campaigns through keyword adjustments and bid management.

9. Sales Analytics & Reporting

• Monitor and analyzeAmazon business reports and sales performance.

• Track key metrics including:

  • Revenue

  • Conversion rates

  • Buy Box percentage

  • Advertising performance

• Generateweekly and monthly performance reports.

10. Marketplace Growth Strategy

• Conductmarket and competitor research.

• Identify opportunities to improveproduct ranking and visibility.

• Recommend strategies forrevenue growth and marketplace expansion.

• Support new product launches on Amazon.

11. Amazon Policy & Compliance

• Ensure listings comply with Amazon’s policies and category requirements.

• Stay updated on Amazon algorithm changes and policy updates.

• Prevent and resolve issues related torestricted products or listing suppression.

12. Cross-Functional Collaboration

Work closely with internal teams such as:

• Warehouse / Fulfillment

• Marketing / Digital Advertising

• Finance

• Product Development

Operations

Requirements

Required Experience

• 2–5 years experience managing Amazon Seller Central

• Proven experience handlingAmazon FBM operations

• Experience managingAmazon PPC campaigns

• Experience withAmazon product listing optimization and SEO

• Experience managingAmazon order fulfillment workflows

Amazon Certifications (Preferred / Strong Advantage)

Candidates with the following certifications will be prioritized:

• Amazon Advertising Certification

• Amazon Sponsored Ads Certification

• Amazon DSP Certification

• Amazon Advertising Foundations Certification

• Amazon Retail for Advertisers Certification

• Amazon Seller University Advanced Training

Additional relevant certifications:

• Amazon Marketplace Strategy Certification

• E-Commerce Marketplace Management Certification

Required Skills

Technical Skills

• Amazon Seller Central management

• Amazon PPC advertising

• Listing optimization and Amazon SEO

• Keyword research tools (Helium10, Jungle Scout, Keepa)

• Inventory management systems

• Data analysis using Excel or Google Sheets

Analytical Skills

• Sales performance analysis

• Advertising ROI analysis

• Pricing strategy and competitor bench-marking

• Conversion rate optimization

Operational Skills

• Order processing and fulfillment coordination

• Customer service management

• Returns and refund processing

• Marketplace compliance monitoring

Key Performance Indicators (KPIs)

• Monthly Amazon revenue growth

• Product listing conversion rate

• Buy Box win rate

• Advertising ROAS / ACOS

• Order Defect Rate (ODR)

• Customer feedback score

• On-time shipment rate

Tools Commonly Used

• Amazon Seller Central

• Amazon Advertising Console

• Helium10

• Jungle Scout

• Keepa

• Google Analytics

• Excel / Google Sheets

• Inventory management software

Expected Outcomes (First 90 Days)

First 30 Days

• Conduct full audit of Seller Central account

• Optimize existing listings

• Review FBM fulfillment process

60 Days

• Launch optimized PPC campaigns

• Improve listing SEO and visibility

90 Days

• Increase sales performance and conversion rates

• Deliver structured growth strategy and reporting

Benefits