Digital Strategist

Develop and execute comprehensive content and SEO strategies aligned with client objectives and target audiences to enhance search engine rankings.

Optimize high-quality, keyword-rich content for superior organic visibility, including on-page elements like headlines, meta titles, descriptions, and alt tags.

Manage and maintain a content calendar to guarantee consistent and timely content publication.

Cultivate and sustain strong client relationships by understanding their needs and offering strategic guidance.

Collaborate closely with their Director of Digital Strategy and the writing team to ensure content performance goals are met.

Partner with SEO Specialists to recommend and implement technical and strategic site improvements.

Conduct ongoing keyword research, analysis, and integration into content plans.

Perform comprehensive website audits to identify areas for improvement and potential issues.

Establish measurable goals to demonstrate the effectiveness and ROI of marketing initiatives.

Track, analyze, and report on content performance and website metrics to identify trends and optimize strategies.

Maintain clear and efficient communication with cross-functional team members to align on project goals.

Stay current with the latest industry trends and best practices in content marketing and SEO.

Bachelor’s degree in Communications, Marketing, or a related field; equivalent professional experience will be considered.

Minimum of 5 years of professional experience in SEO strategy and content marketing.

Familiarity with WordPress or similar content management systems.

Proven, solid understanding of modern SEO techniques and principles.

Hands-on experience with industry-standard tools like Google Analytics, Google Search Console, Screaming Frog, and Semrush.

A portfolio demonstrating proven success with previous campaigns and clients.

Experience using project management software to organize content calendars and workflows.

A self-motivated individual who thrives in a remote work environment.

Possesses excellent written and oral communication skills.

Ability to distill and explain complex topics effectively to team members and clients.

Understands how different digital marketing tactics interact and impact each other.

A creative and proactive thinker who can make strategic recommendations to improve client outcomes.

Experience working within the legal industry or with law firm clients is a significant advantage.

Ability to collaborate with internal and external stakeholders to define website functionality and offer creative solutions for enhancements.